As the coronavirus pandemic continues to spread, your marketing approach and planning must adjust and shift. I have seen multiple global companies (I won’t name them) conducting business as usual and it has definitely left a bad taste in my mouth. Ignoring a global issue, and driving sales conversions during these troubled times is not only insensitive, but greedy and quite honestly, just wrong.

So what do you do? Here’s my checklist, and it includes internal “housekeeping” tasks that can help you hit the ground running when the world returns to some sense of normalcy.